4 reasons why all restaurants should use Google My Business

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Before any booking platform, your restaurant is listed on Google which represents a huge marketing channel. Your ranking, reviews, and information are hosted by Google in a way you cannot always control. Recently,

Google has released a new version of “Google My Business” which allows you to control your information online. If you have not claimed your account, we strongly recommend you to do it now. In this article, we will teach you how to make the most out of this new release to improve your restaurant image and perhaps help you rely a little bit less on traditional booking companies.

Upgrade your website

Many restaurants struggle with the design aspect of their website. Google has created a free and easy-to-use website builder. Since Google has already much information about your restaurant, you will not need to add much content but rather just confirm them.

The website will also be responsive which means guests can also visit your website on every screen whether it's a computer, a tablet or a phone. Finally, the website will be SEO-friendly which means you will have a good ranking on search engine results.

Attract more guests

Google enables you to promote the latest news about your restaurant on its search engine. By doing so, you can tremendously increase your reach and increase your chances to be seen by potential guests. Your posts like daily specials or seasonal updates will give customers more reasons to come back. 

The idea is for you to reach beyond your followers or the users of any given booking website; With Google, give everyone searching for your business a reason to come in by posting updates and offers directly to your local listing on Google.

Harness the power of data

In 2018, data is crucial to your success. Indeed, with precise numbers, you can better adapt your communication strategy and therefore help your restaurant stand out from the rest. With Google, learn in real-time how visitors are interacting with your website, how people find you and where they are coming from.

Google can also help with your local marketing strategy. You will be able to target with ads those living nearby your restaurant to strengthen your local guests approach.

Furthermore, … It’s FREE
Google My Business is entirely free for your restaurant.

To discover how Seatris.ai can help you install "Google My Business", click here
 

4 steps to make your restaurant website BETTER!

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Having a good website is key for your restaurant image. Indeed, Google says 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead (1). In this article, we want to give you the best tips to make your website a true asset in your strategy.

1) Do not upload PDF versions or pictures of your menus

One of the first things, visitors want to see is your menu. We are still surprised to see that many restaurants still use pictures or even worse PDFs for this purpose. This is a real issue for your website's ranking on Google search engine.

Solution: The dishes on your menu must be manually written onto your restaurant menu page (HTML) so the text can be analyzed by search engines. We recommend you to keep the menu visible on one page - in one visible area- if possible so the users will not need to scroll too much to find the meals they want to have.

2) Link your social media profiles to your website

Visitors tend to also check your social media profiles just after visiting your website. Needless to say that linking your social media profiles will help you boost your website ranking in search engines.

According to your target, we recommend that you highlight the content created by your guests on Instagram. Say a user decided to share decided to share the latest experience in your restaurant by posting a nice photo on his/her Instagram account. You can share that photo with a specific hashtag used on Instagram, that is called embedding (click here, to learn how to do it).

3) Pay attention to your visual identity

It goes without saying that you should invest in appealing pictures. We still stumble across fine dining restaurants using pictures taken by mobile phones. Along with food photos, you should also have images that capture your restaurant’s ambiance.

Our partner, WhiteKitchen, proposes an exclusive offer for professional quality pictures.

4) Have clear goals

We have noticed that restaurant websites often make this mistake: lots of content, no focus. As a result, you get a confused visitor who struggles with finding the information he/she is seeking.

The primary goals of your website must be simple: make a positive impression of your restaurant, and make it easy for your website's visitors to book a table or a walk-in. Other elements should be eliminated or “tweaked”, whether it involves design, information or functionality.

To learn more about how Seatris.ai can help you in making your restaurant independent and successful, click on the button below.
 

 

 

How to easily attract guests on Facebook?

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Facebook is not only a great place to build a community around your restaurant but also to find guests through its specific tools. In this article, we will show you how to set up your first marketing campaign to attract local or international guests.

Strategy

Before getting into the technique, you need to decide whether you want to advertise your restaurant via coupons, special offers or a link to your website. Needless to say, that special offers and coupons usually have the most success on social media. Now you have to ask yourself, do you want to attract new guests or convert the ones in your database? Keep in mind that many Facebook users will see your ad on their homepage. Therefore you need to be creative when it comes to your content.  This could be a video or a picture, with a short text so you need to create something original, appealing or perhaps fun.

Step 1 - Download Ads Manager

If you already have a Facebook business page, you can head straight to the Facebook Ads Manager to create your Facebook ad campaign. If you don’t yet have a business page, you’ll need to create one first.

Step 2 - Select your campaign objective

Now, you need to select an objective for your campaign. An important thing to consider is that if you select conversion-oriented objectives you can pay per action, but for exposure objectives, you will pay for impressions (number of time your ad will appear). We would recommend starting with “consideration”.

Step 3 - Choose your audience

This is the key aspect of your campaign, you need to select a few elements that will define your strategy. First of all, the location:

You can choose to target people who live in the area you have selected
(perfect for local guests)

People who are located in your selected area at this very moment
(perfect if you are looking for guests at a specific moment)

People who are located nearby but that are from another country
(Perfect for tourists)

Now, you can select your target by using the map from Facebook. We recommend you to choose your neighborhood (the larger your area, the less efficient your campaign will be).

Afterward, you can select the age, sex, and language of the guest, you want to attract.

You can also refine your campaign by adding some advanced targeting elements. For instance, if you are a fine dining restaurant, you could choose to narrow your target audience to those who liked the “finedininglovers” page on Facebook to see your ad.

As you make your choices, keep an eye on the meter (right side of the page), which indicates the breadth of your audience selection, and the estimated daily reach chart. If it is green, you are doing well!

 blog.kissmetrics.com

blog.kissmetrics.com

Step 4 - Budget

Once you have selected all the above-mentioned elements, you can choose a budget for your campaign. We recommend you to start with a small budget (5-10€) to find out what works best for your restaurant. You can also decide to run your ad on a schedule, it may be the most efficient way to spend your budget since you can choose only to serve your ad when your target audience is most likely to be on Facebook (At 11h, people might start to think about what they will eat).

Step 5 - The Ad

Here comes the creative aspect of your campaign, you need to determine if you want to promote your restaurant through a picture or a video. We recommend you to start with a picture (it requires less investment than a video). Do not forget the preview tool at the bottom of the page to make sure your ad looks good on mobile and laptop.

Furthermore, you need to write down a short text that will be displayed with your picture. It needs to be very short and perhaps with a direct link so that people can easily visit your website or book a table

 adparlor.com

adparlor.com

Once your ad is online, you can decide to stop it at any moment. You will also receive a full report on the performance of your  (number of people reached, number of clicks, etc.). Seatris offers a 50€ budget to help you in getting more guests via Facebook. To learn more about how can Seatris assist you, feel free to contact us.

10 restaurants in Vienna you should try

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For most people, Vienna is not a synonym of fine dining restaurants. Needless to say, that the city is better known for its Imperial palaces, including Schönbrunn and the Habsburgs’ summer residence. The restaurants in the former imperial capital reflect this, offering traditional and new international influences. We take a gastronomic tour of Vienna to present you some its most interesting restaurants.
 

Aend
Aend represents the avant-garde new cuisine of Vienna.  Award-winning chef Fabian Günzel manages the restaurant. His ideas were to create a minimalistic space with the focus on the essentials: the best food, selected wines and excellent service. Highest quality, right down the line.
Mollardgasse 76, 1060 Wien, +43 1 5953416

 Viennissima Lifestyle

Viennissima Lifestyle

Shiki
Shiki is a Japanese fine-dining restaurant that offers contemporary and authentic Japanese cuisine with European influences. Contemporary and classic sushi are among their specialties. SHIKI represents the perfect fusion between the two countries through their team of talented chefs that combine an extensive knowledge of the local market with a great passion for Japanese cuisine.
Krugerstrasse 3, 1010 Vienna, +43 15127397

 TripAdvisor

TripAdvisor

Mraz & Sohn
Another great ambassador of Austrian elite cuisine is Mraz & Sohn. This fine dining restaurant is all about innovative and globally inspired cuisine. The cuisine is managed by Chef Markus Mraz together with his sons, Lucas & Manuel. The restaurant was awarded two stars from the highly recognized Michelin guide.
Wallensteinstr 59, 1200 Wien, Austria, +43 1 3304594

 mangobluete.com

mangobluete.com

Unkai
Unkai was awarded two toques by the famous Gault Millau gourmet guide and has also received the Trophée Gourmet for ethnic cuisine. We were thrilled to rediscover some of our favourites Japanese dishes thanks to the team at Unkai.
Kärntner Ring 9 im 7. Stock im Grand Hotel Wien, 1010, Austria, +43 1 515809110

 grandhotelwien.com

grandhotelwien.com

Ai Vienna
Aï is all about the Asian cuisine. It combines Japanese zen cuisine with flavours and techniques of greater asia, providing a modern twist to classical preparations.
Seitzergasse 6, 1010 Wien, Austria, +43 1 5322900

 fcc.at

fcc.at

Fabios
Fabios is a very trendy place in Vienna, known for serving creative vision on classic Italian cuisine. Located very center of the city with a nice terrace, perfect for a warm day. We loved the contemporary interior design.
Tuchlauben 4-6, 1010 Wien, Austria, +43 1 5322222

 fabios.at

fabios.at

Grace
Grace is a pretty, modern restaurant with a quiet and secluded terrace. We were amazed by the inviting atmosphere and interesting menu, this place far exceeded our expectations. A must try in Vienna.
Danhausergasse 3, 1040 Wien, Austria, +43 1 5031022

 kurier.at

kurier.at

Le ciel
There are a few places to enjoy a splendid view over the rooftops of Vienna. Le Ciel was rewarded with a 1 Michelin star as well as with 3 toques and 17 scores from Gault Millau.
Kärntner Ring 9, 1010 Wien, Austria, +43 1 515809100

 TravelSort

TravelSort

Amador
Amador is a two-starred Michelin restaurant that combines intensive flavours and high-quality ingredients to create sophisticated food. Situated outside the center of Wien, the atmosphere of this restaurant, located in a cellar, is very nice and quite interesting.
Grinzinger Str. 86, 1190 Wien, Austria, +43 660 9070500

 gastronews.wien

gastronews.wien

Das Spittelberg
This restaurant represents the creative Viennese cuisine with a touch of tradition. It has the particularity to be combined with a rotisserie, perfect for meat lovers. We can definitely say that it is a friendly and welcoming restaurant located in the charming Spittelberg district.
Spittelberggasse 12, 1070 Wien, Austria, +43 1 5877628

 restaurantwoche.wien

restaurantwoche.wien

How to use LinkedIn for my restaurant?

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At Seatris, we believe that social media can really help restaurants and we assist them in that matter. However, we noticed that only a few use Linkedin. This Marketing channel offers you a lot of possibilities for your restaurant. Let’s discover which ones :

Build a PROFESSIONAL network

The primary purpose of Linkedin is to connect with professionals, while Facebook is about friends. In that context, it is the perfect place to engage a conversation with potential decision makers about corporate events that your restaurant might host. Moreover, do not forget that you can connect with local professionals which is strategic for your restaurant.

Have a strategy

Some restaurants create a company page while others just use their personal page to connect with guests. At Seatris, we recommend you to use your personal page and basically become the face of the company on this channel. Use Facebook or Instagram to focus on the social aspect of your guests (Post picture of your dishes, create events, etc.) but on Linkedin, focus on the professional life of your guests.

Connect with guests

You must seek to connect with people on a daily basis. A good idea would be to start with your loyal guests and expand from there. For instance, if you had an interesting conversation with a guest during the day, feel free to send a connection request when you have time. You can also ask for introduction through your mutual connections on Linkedin.


Another key thing for you to do is to connect with “strategic potential guests”. For instance, you want this company located near you to celebrate their next event at your restaurant! All you have to do is to use the search bar and look for someone in charge of corporate events in this very company, if you are lucky, you might even find shared connections with that person and then ask for an introduction.

Be active

Linkedin is composed of a news feed, it means that if you post something, your connections might see it. We recommend you to post updates about catering services, contests or lunchtime specials to increase your reach on social media.
 

 

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You could also share positive information about your guests by mentioning them directly in your post. For instance you could post something like “Congratulations to [Guest’s name] for his new position at [Company name]” that will increase your visibility in this company potentially.

Linkedin is definitely a must-have tool for your restaurant. At Seatris, we invite you to integrate it into your Marketing strategy and we would be thrilled to show you how, if you need to learn more about it.

5 Things Every Restaurant Must Do On Facebook

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At Seatris, we see a lot of restaurants using social media but having no idea on how to truly benefit from it. Most of the time, mistakes are made from the lack of clear strategy. Indeed, social media are about a long-term vision to sustain your brand. We have noticed that many companies have become specialized in Marketing for restaurants, which is great.

However, we believe that you could manage most of these techniques yourself and save money on Marketing. In that sense, we have created a list of 5 easy techniques that you can use to boost your restaurant visibility and potentially acquire new guests.



1. Highlight your current guests and not yourself

It appears that most restaurants only talk about themselves on Facebook. You should not post only pictures about your dishes but instead talk about your guests, share their moment of happiness in your restaurant.

A lot of the content you need for this is already available on Instagram (People will most likely upload pictures of your restaurant and use your restaurants name as a hashtag "#"). It is a great way to build a community and show how your restaurant is about people and positive feelings.

2. Use contests and events

We see a lot of restaurants having many likes on their page but not interacting with them. One way to fix this issue is to rewards your fans for doing certain things (posting pictures, tagging a friend, etc.). The idea to run a contest is great since it will encourage people to interact with your brand and perhaps bring new people to your restaurant.

Remember that a page with many likes but no interaction is a waste, you have to seek interaction with your database. Do not be afraid to ask questions, give your opinion on social media. Your brand will only benefit from this.

3. Discover Facebook Ads

It appears that a vast majority of restaurant owners have no idea about how to run a campaign on Facebook. The idea is to promote your restaurant within a specific area (5/10 km around your restaurant) to people using Facebook. You could for instance run a campaign with a specific discount for people living nearby. A good way to attract local customers.

For your information, the average user spends 17 minutes a day on Facebook and at strategic moments during the day (before lunch,...).

4. Use videos !

We have seen many restaurants posting only pictures which is wrong. It has been proven that food topics get the most attention on Facebook and that videos can lead to a higher engagement rate with the content.

You should try to harness the power of videos to build your brand by sharing different moments inside your restaurant. People love exclusive content! but do not forget to use hashtags with this type of content to increase your potential reach (#Foodaddict, #restaurant, etc.)

5. Mention pages

Only a few restaurants use this technique but it can be highly strategic. When you are about to post something on Facebook, you can type the letter “@” and write the name of a company or group. That mention is likely to be seen by this company or fans of this page which will increase your reach and visibility. However, be careful to do it only when there is a logical reason to mention the other company/group.

For instance, you could mention a specific group who is about to celebrate an event and invite them to your restaurant.
 


We hope you enjoyed these easy techniques. Our goal at Seatris is to help build the successful restaurant of the future which for us is synonym of independent restaurant.

Seatris launched on SnapShot marketplace

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Berlin — Seatris, Reservation & Table Management Assistant for restaurant teams, and SnapShot, hotel data company and marketplace for hotel applications, today announced the successful launch of the Seatris SaaS on SnapShot’s international marketplace. The launch will enable Seatris to increase its product availability to 6.000 hotels worldwide, as part of the company’s commitment to expand its customer database internationally in 2018.

Vivien Richter, Chief Executive Officer of Seatris, says “We are honoured to be an integration partner on SnapShot Marketplace. This partnership will allow both companies to improve and scale API-driven technology in hospitality and take hotel F&B operations to the next level. For most hotel restaurants, reservation management of multiple outlets and data analysis can represent a significant challenge. Leveraging technology and our unique data capabilities, we have an opportunity to make every hotel with a restaurant, listed on SnapShot, more productive and help restaurant teams to sell every seat they have available. The vision of Seatris.ai is to help in creating the successful restaurant of the future.”

 

The Seatris team involved in the partnership have extensive experience in implementing software solutions for hotel restaurants and have recently successfully collaborated with the Kempinski hotel in Bangkok on custom solutions that currently benefit their management system and overall performance. The Seatris-SnapShot partnership will further enable hotel restaurants to benefit from the exclusive artificial intelligence technology from Seatris.ai

 

“SnapShot is delighted to have Seatris on the Marketplace. Its solution designed to make hotel restaurant and reservation management easier perfectly matches with our vision that hotel technology is the cutting edge industry that will make hotel staff happier and more efficient whilst making guests feel even more welcome. And we believe that it can be achieved through building an open and highly secure platform of data exchange between hotels and application developers like Seatris.” said David Turnbull, Co-Founder & Chief Commercial Officer of SnapShot.


 

About Seatris.ai

Seatris GmbH was founded in 2013 by Vivien Richter (CEO) with the intention of helping restaurant teams to fill every seat they have available, sustain the restaurant business model of 2018 and streamline daily operations. To achieve the foundation of these goals the company has build SaaS technology which is used manually by restaurant teams today. In 2018 Vivien founded startup Seatris.ai GmbH on top of Seatris to add the power of data-driven decision-making and artificial intelligence.

Seatris.ai envisions a future tech environment where each restaurant easily access and customizes its individual technology setup that suits its own business model and drives business growth with smart data and the assistance of artificial intelligence. Seatris.ai will help create up to 30% more revenue for a restaurant business per year. As a former restaurant manager herself, Vivien knows the drill and has profound industry insights from her past hospitality experience.

The company has headquarters in Berlin but has sales & account management offices in London, Singapore and Bangkok. Thanks to its experienced and international team of developers, Seatris develops its software products in-house and on-demand to make sure to incorporate clients’ needs and wants in a timely and effective manner.

About SnapShot

Founded in 2013 in Zell-am-See, Austria, SnapShot is a hotel data company and marketplace for hotel applications, with offices in Europe, Asia Pacific and the United States. In the last 12 months, SnapShot has signed more than 6.000 hotels to its platform, as well as 60 data partners.

The SnapShot Marketplace offers a wide range of applications from SnapShot and third-party developers. These include comprehensive hotel data analytics, easy-to-use budget control tools and a user-centric hotel communication/messaging service.

Acting as a hub for application developers needing to access and work with hotel data for applications and hotels needing secure, integrated applications, SnapShot is a unique resource in the industry, allowing a fast and efficient access to technology for hotels, and a rapid and secure access to hotel data for developers.
To find out more, visit www.snapshot.travel.

3 strategies to attract Generation Z customers to your restaurant

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Your restaurant can have different type of customers and it appears essential to understand their specific expectations. The last one, you should know about is called Generation Z”. People born after 1996, make up 26% of the population now and their presence is expected to grow to 40% by 2020.

This generation is defined by some unique characteristics that you should take into consideration for your restaurant. Here are some of them with some exclusive tips for your restaurant:

 

An active lifestyle

They’re a population that is extremely connected on social media. They are moving or living  in big cities, making new friends and experiencing new cultures and foods. They’re forming habits now and making adult decisions for the first time, which might impact their possible favorite restaurants.

Gen Z commands about $828 billion in purchasing power, and much of the group’s spending goes toward food, according to a Unidays survey of 1,800 college students last summer.

What we’re starting to see is they’re spending more on food than predecessors and being more frugal elsewhere” says Marisa Allan, vice president of partner innovation at Unidays.

On average, they spend between $10 and $20 on a restaurant order and 15% drop upwards of $20, according to the report titled “Gen Z: What Restaurants Need to Know.”

⇒ Mobile offers and promotions that reach students when they’re likely to be hungry can be effective in wooing spur-of-the-moment diners.

 

They love social media & responsible restaurants

Generation Z is the first to grow up as digital natives, raised with phones in their hands that makes them unique when it comes to influencing and being influenced by opinions online (probably comments).They have specific expectations when looking for restaurants. The goal is to teach them something, entertain them or give them something of value.

They’re also looking for food that fits in with their values. You should focus on food and the importance of nutrition and, in addition to transparent labeling and shorter ingredient lists.

⇒ Your restaurant would do well to include food pictures and videos in their social media marketing and promotional offers to them.

 

Forget about old traditional advertising!

They rely mostly on Word-of-mouth: 20% hear about new items from social media and 19% from friends. All that said, 93% said they’re driven by discounts to try new restaurants.

⇒ For example, if your restaurant has slower traffic at night, you could offer special promotions after 8 p.m., which would appeal to the 80% of students surveyed who said they would eat at off peak times if there was a discount.

To make them local customers, you should focus on getting them into the restaurants and tasting the food. If you can create compelling offers and tell the story of the brand, that gets them on track to become loyal customers.”



To discover how you restaurant is doing on social media, do not hesitate to visit our website for a free Marketing analysis by Seatris.

 

Source: https://www.smartbrief.com/original/2018/02/how-restaurants-and-food-brands-can-win-over-gen-z